Hi, I'm Tom - my real name is Dat, and I borrowed 'Tom' from Tom Hagen in The Godfather. I'm a professional affiliate marketer and a former Google Ads specialist who has spent years helping businesses grow.
My team and I have worked closely with dozens of companies on their operations, pricing, and the tools they run on. We've seen first-hand how the right software saves a small business real time and money - and how the wrong choice quietly drains both.
SMBToolbox is where I review the business and freelance tools I actually test, with honest scores and real trade-offs, so founders and freelancers can choose with confidence.
We sign up for and actively use every tool we write about. Each product is scored across four pillars — ease of use, features, value for money, and support — each rated from 1 to 5. The overall score is the average of those four numbers, always on a clear 5-point scale.
Some of our links are affiliate links, which means we may earn a commission when you sign up through us. This funds our testing. It never influences a score or ranking — a low-scoring tool with an affiliate program still gets a low score. You will find tools rated below average on this site, on purpose.
If a review helped, or you think we got something wrong, get in touch.